What is a Service Description? Service Descriptions provide information about the various writing and editing services being offered by EditFast and its writers and editors. These Service Descriptions will eventually be found on the EditFast.
Download a PDF version for easier offline reading and sharing with coworkers. A link to download the PDF will arrive in your inbox shortly. Table of Contents Final Thoughts Ecommerce managers and online store owners all know the importance of product descriptions.
A compelling product description provides customers with details around features, problems it solves and other benefits to help generate a sale.
As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it. Therefore, I like to think of product descriptions as storytelling and psychologyincorporating the elements of both prose writing and journalism.
Competition is getting too fierce. It must be great!
Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy. How Modern Consumers Shop Across Channels Consumers shop on their own time, in their preferred channels and compare across stores and prices.
Build your omnichannel strategy for your target customer right now. Get the study now. Writing a Product Description to Grow Sales Product descriptions play writing service descriptions huge part in generating sales.
But what should they say? How long should they be? What format is best? How do I make them rank high in search engines? We suggest using the following template to ensure you are crafting the best product description.
Think about the who, what, where, when, why and how before writing. Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and following this process is the first step in crafting a compelling product description: Who is this product for?
The target audience can be a gender women or menan age group college kids, retireesa lifestyle demographic new mothers, car enthusiasts or some other defined group of people.
This includes attributes such as dimensions, materials, product features and functions. Where would someone use this product? Is it meant for indoor or outdoor use, for your car or your home? When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion?
Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value.
Why is this product useful or better than its competitors? This can be anything from quality to value to features — really think about the benefits that will speak to customers.
Also consider how images can complement your product copy. How does the product work? These questions are great to use as your product description template when you want to accurately describe your best items. Determine the best format to describe your products. Now it is time to craft your product description.
Here are a few ideas and examples to help get you started. The next step is determining the best format for the above information. Bullet points should generally be used for specs like dimensions or short phrases like features so that they are quick and easy to read.
This is a job for prose! By writing a paragraph three or more sentences or two about the product, you can set the scene and help the shopper realize why their life up to this point has been incomplete without it.
It may seem daunting, but after some practice, it will become second nature and even gasp! This is your opportunity to be a little creative and establish a voice personality and tone for your brand — whether that be serious, casual or even irreverent.
This voice permeates every aspect of your online marketing: In fact, following this simple formula below is a great way to writing compelling product descriptions: Choose goals and KPIs to measure success of your product descriptions.Writing Service Descriptions. writing service descriptions Writing Service Descriptions.
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View three samples of papers completed by a writer recently for just $5 and make up Post A Job. For product and service descriptions, pick the features that are deemed the most valuable to searching consumers. They can help set you apart from the competition by focusing on the higher quality characteristics and strong selling points that are the most important for problem-solving.
The services description is where many miss the mark, leaving would-be customers confused, uninformed, or uninterested. An effective service description provides customers valuable information about what your business offers and what they're getting, including information about .
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Writing a good product description requires specific skills and a lot of effort. Unfortunately, many underestimate the power of unique copy, assuming that a plain text from manufacturer will do. However, there are many reasons why you should use a well-written ecommerce product descriptions in your catalogs.
Define your buyer personas before writing your descriptions. A good product description starts with a solid buyer persona. If you don’t know who is going to be buying your product, you don’t know what information to include or leave out in your description.
Therefore, I like to think of product descriptions as storytelling and psychology, incorporating the elements of both prose writing and journalism.
A “good” product description will not do. A “good” product description will not do.