Through our operations, authorized bottlers, contract manufacturers and other third parties, we make, market, distribute and sell a wide variety of convenient and enjoyable beverages, foods and snacks, serving customers and consumers in more than countries and territories. Performance with Purpose is our goal to deliver sustained value by providing a wide range of beverages, foods and snacks, from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation as well as reduce our use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities in which we operate. Insales to Walmart Stores, Inc. In many countries in which our products are sold, including the United States, The Coca-Cola Company is our primary beverage competitor.
KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4, outlets.
KFC partnership with other Yum! KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products.
Over the years, KFC has been contracting suppliers, which supplied contaminated poultry to KFC or were mistreating chicken, thus resulting in falling sales and damaged reputation.
Furthermore, it received bad publicity for selling chicken wing with kidney. KFC menu is largely formed of high calorie, salt and fat meals and drinks. Such menu offering prompts protests by organizations that fight obesity and hence, decreases KFC popularity. Consumers also often opt out for healthier choices.
Employment in KFC is a low paid and low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC. Opportunities Increasing demand for healthier food. While demand for healthier food increases, KFC could introduce more healthy food choices in its menu and reverse its weakness into strength.
KFC could fully exploit it test deliver services now this opportunity and reach more customers. Introducing new products to its only chicken range. KFC could introduce new meals to its menu and offer pork, beef or only vegetarian meals, which would target wider consumer group and would result in more costumers.
Threats Saturated fast food markets in the developed economies. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies.
Trend towards healthy eating. Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu.
Local fast food restaurant chains.
Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes.
Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC. KFC receives part of its income from foreign operations.
KFC has already been sued for many times and lost quite a few lawsuits. Lawsuits are expensive as they require time and money.MBASkool takes pride in associating itself with the best B-Schools for their flagship events, seminars and campus activities by empowering and helping them in hosting and marketing .
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Click here to find out PepsiCo's strengths, weaknesses, opportunities and threats. Transcript of Redbull and Marketing. Strenght(강점) 레드불의 브랜드가치는 이미 세계적이다. Weakness(약점) 세계적으로 에너지드링크 시장의 70%의 점유율을 유지하고 있지만, .
One of the biggest stories of recent days was the crash of the Chinese stock market. It drew headlines around the world, but not in China. The state-run media made sure .
View Notes - Case 1 - Swot lululemon from COMM at University of British Columbia. Strengths -Strong brand loyalty -High quality of products allowing to use premium pricing -Community-oriented.
ALDI SWOT Analysis, USP & Competitors Posted in Lifestyle and Retail, Total Reads: The brandguide table above concludes the ALDI SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.