Pepsi marketing strategy in middle east

Illustration by Creative Unit. Fresh and excited, I was looking forward to possibly the biggest change of my career. During my interview for the position, the discussion touched upon in-store activations conducted in Pakistan and in the Middle East and I put the following question to the GM: That was six years ago and times have changed.

Pepsi marketing strategy in middle east

Pepsi marketing strategy in middle east

Walkers potato crisps Source: Lay Company, produces the top selling line of snack foods in the U. Its main brands in the U.

Pepsi marketing strategy in middle east

This division also owns and produces the Aunt Jemima brand, which as of was the top selling line of syrups and pancake mixes within this region. InPepsiCo had previously used the same strategy successfully in Argentina. PepsiCo also produces and distributes the soft drink 7UP in Europe via license agreement.

JordanDonald M. KendallChristopher A. SinclairIrene RosenfeldDavid C. NovakBrenda C. Barnesand Alfred Steele. It was one of the last architectural works by Edward Durell Stone. It consists of seven three-story buildings. Each building is connected to its neighbor through a corner.

The property includes the Donald M. Kendall Sculpture Gardens with 45 contemporary sculptures open to the public. InPepsiCo launched an initiative called the Pepsi Refresh Project, [73] in which individuals submit and vote on charitable and nonprofit collaborations.

As the result of a more recent focus on such efforts, "critics consider PepsiCo to be perhaps the most proactive and progressive of the food companies", according to former New York Times food industry writer Melanie Warner in NGOs warned [85] that the commitments did not go far enough, and in light of the deforestation crisis in Southeast Asia, have called on the company to close the gaps in its policies immediately.

In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water.


Environmental advocacy organizations including the Natural Resources Defense Council and individual critics such as Rocky Anderson mayor of Salt Lake City, Utah voiced concerns innoting that the company could conserve additional water by refraining from the production of discretionary products such as Aquafina.

The court ruling stated that the "percentage of pesticides" found in the tested beverages was "within the tolerance limits subsequently prescribed in respect of such product," since at the time of testing "there was no provision governing pesticide adulteration in cold drinks.

InPepsiCo announced a goal to create partnerships that prompt an increase in the beverage container recycling rate in the U.

Also in that year, PepsiCo brand Naked Juice began production and distribution of the first percent post-consumer recycled plastic bottle. PepsiCo plans to reuse more by-products of its manufacturing processes such as orange peels and oat hulls in the bottles. PepsiCo has identified methods to create a molecular structure that is the same as normal petroleum-based PET—which will make the new bottle technology, dubbed "Green Bottle", feel the same as normal PET.

PepsiCo will pilot production inand upon successful completion of the pilot, intends moving to full-scale commercialization. These critics have also expressed apprehension over the production volume of plastic packaging, which results in the emission of carbon dioxide. It developed these machines in coordination with Greenpeacewhich described the initiative as "transforming the industry in a way that is going to be more climate -friendly to a great degree.

PepsiCo broadened its product line substantially throughout the s and s with the acquisition and development of what its CEO deemed as "good-for-you" products, including Quaker OatsNaked Juiceand Tropicana orange juice.

This movement into a broader, healthier product range has been moderately well received by nutrition advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as less-healthy core products.

The company aligns with personal responsibility advocates, who assert that food and beverages with higher proportions of sugar or salt content are fit for consumption in moderation by individuals who also exercise on a regular basis.Analysing the Marketing Strategy of PepsiCo Inc.

Print Reference this. Disclaimer: Pepsi Co’s Marketing Strategy. For example in the Middle East there is the Mecca Cola and the Zam Zam Cola, in India there is Thumps Up and in Latin America there is the Kola Real. The Middle East and North African markets currently account for only a small percentage of global sales for both Pepsi and Coke.

Coca-Cola sold 3 billion liters . For example, the marketing tagline of “Live for Now” associated with Pepsi brand has been modified as “Yalla Now” and “Oh Yes Abhi” for Middle East and Indian markets respectively taking into account cross-cultural differences associated with these markets.

Senior Marketing Manager - Middle East North Africa at PepsiCo. - Developed and executed a promotions strategy by country to ensure that it is in line with the category and country norms. Senior Marketing Manager - Middle East North Africa at PepsiCo. PepsiCo.

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