The company remains private. This initiative represented a holistic commitment to lengthen the lifecycle of each product and reduce landfill waste. Patagonia sells high quality products to outdoor enthusiasts — its products are cutting edge in terms of the materials used and the value they generate for the customeras are their manufacturing methods. Patagonia embeds environmental sustainability into its production methods, allowing it to meet its own mission while appealing to customers who share those values.
At the initial presentation, project leaders of both teams presented their cash flow projections. However, since the processes are mutually exclusive, the firm can only accept one proposal. You have been asked to evaluate the two production processes and present your findings to the board of directors.
Your CEO Charlie, a loyal Islander, learned good capital budgeting techniques in his finance classes at TAMUCC, and you are confident that he is able to distinguish among competing investment decision rules and use the appropriate criteria for decision-making.
However, the founder and Chairman of the Board, Lawrence Rollins, has never taken a finance class. In fact, he is a self-made man who does not have a college degree. He prefers the second process because it costs less money up-front. In addition, several influential old-timers on the board are intrigued with the payback decision rule.
It is your job to compute several decision metrics, clearly articulate the relative merits of each, and make a recommendation to management about which process is preferred.
Guidelines for Case Analysis The following aids are permitted for this analysis: Any other aids are unauthorized and their use constitutes a violation of academic integrity. The case is due on the date indicated on the course schedule.
Cases should be typed in point font, double-spaced, with a minimum of 1 inch margins. The case report should be written according to the following format: Conclusion The introduction sets the stage for the work to follow and should consist of a short paragraph of the key problem s or issue s that your analysis addresses.
The analysis will constitute the bulk of the written presentation and will be a direct response to the questions below.
Use clear, concise, and complete sentences. Do not use bullet points or numbered paragraphs. The conclusion should be a short paragraph that summarizes the key points of the analysis.
Your report should not exceed 5 pages of double-spaced text with 1 inch margins at the sides, top, and bottom of the page. This does not include exhibits of your computations. You may submit one Excel spreadsheet that contains all your exhibits, clearly labeled, and appropriately referenced in the text of your report.
Do not write the questions verbatim in your report. Instead, write a brief introductory statement that summarizes the question before you proceed with your analysis. Fill in the table below with your answers and include it as Exhibit 1 of your report.Read this essay on The Case of Patagonia.
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The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as thei. Case study: Patagonia’s ‘Don’t buy this jacket’ campaign Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in and is using a marketing strategy which could be thought of .