His department facilitates and improves daily customer contact of millions of ING customers wth banking services via Internet, telephony, email and branch offices. For reasons of competitiveness the delivery of IT services of his department needed fundamental improvements. A small project revealed that the existing, waterfall, working methods and organization structures of the channels delivery center were no longer viable. Driven by a clear sense or urgency ING turned on to the path of agility via Scrum.
Sam Thomas Davies Jun 29th, 10 Min. Read Agile Marketing Made Simple: So, we changed how we approached our work. We implemented Agile marketing using Scrum.
What Agile marketing is Why it matters hint: Agile marketing is an iterative, incremental marketing approach inspired by the values and principles of Agile software development. Traditional marketing techniques are no longer effective.
According to Chris Sims, author of Scrum: Scrum methodology begins with a project backlog, a list of marketing tasks developed by the marketing team to achieve the marketing goals. During the sprint planning meeting, the team reviews the project backlog and agrees upon the tasks to be accomplished during the current sprint.
Completion of these tasks is tracked by the Scrum master, mainly through an online application see: The weekly standup is an asynchronous standup meeting where each member of the marketing team answers three questions: What did you achieve this week?
What did you not achieve this week? Are there any obstacles impeding your progress? Is so, what are they? If your goal was to improve your email marketing campaigns or reduce your email unsubscribe ratesand you found yourself drowning in busy work, you can learn from the feedback and incorporate it into your next sprint.
Choose an Application Like any new project management methodology, there are dozens of applications to track your product backlog and progress. We needed an all-in-one, collaborative app that had the simplicity of Trello and the power of LeanKit. Timesheets A crucial part of sprint planning is assigning time estimations to each task.
With timesheets, you can log how long it takes to perform a task, offering you room for improvement in future sprints.
Product backlogs Product backlogs are cumulative lists of desired deliverables for the department. For content, it might be a blog post, landing page or email workflow. For growth, it might be an outreach campaign or simply an ongoing link building project.
With Favro, you can create a product backlog for all tasks and create nested hierarchies around core categories more on that later. Below is an example of how we use it for our content editorial calendar: A simple kanban board will have 3 columns: To-Do Doing Done In Favro, each task is represented as a card and can be moved depending on where it is in the sprint.
What do you notice? For example, we have a nine-point checklist for publishing a blog post in WordPress to ensure our post are optimized for on-page SEO: With Favro, you can create checklists for cards to ensure each checklist item is marked as complete and standards are continually upheld: Reports One of the benefits of Scrum is greater efficiency.
The easiest way to get started is to write down every weekly recurring task for each member of your team with time estimations for completion.
I like to do this in Evernote: The goal, here, is to be as specific as possible. Chunking down processes into tasks not only makes it easier to ship deliverables on time; it allows you to track how much progress each team member has made and where they might be encountering obstacles.2 CASE STUDY RESEARCH design, analysis, and reporting issues--and not merely the more traditional focus on data collection or fieldwork.
The overall goal of this book is . Study Island is a leading academic software provider of standards-based assessment, instruction, and test preparation e-learning programs. ING Life Bo Sun CIS Communication Technologies Strayer University Darcel Ford, Ph.D.
February 11, Difficulties and Risks Associated with Internet Originally, Internet was designed for absolute security environment. Therefore, the protocols which are consisting of the infrastructure of Internet have no security concerns. Read the case study to see how ING stays ahead in banking with Quadient data quality solutions Download With nearly 9 million account holders, ING is one of .
What is Trap-Neuter-Return (TNR)?
CASE STUDY Mattei: Quality o-rings require quality compressed air FIELD OF APPLICATION: Rubber CUSTOMER: DUCI Srl COUNTRY: Italy “The compressed air supplied by Mattei is of excellent quality, thanks to the presence of filters and driers which improve the performance of the compressor itself". This is brilliant case study and has proved that, despite your original impression, things can turn in your favour. I believe that a big part of this is down to planning your campaign properly, and it looks like you carried everything out in a way that encouraged success. ING. ING is a leading bank in the Netherlands offering banking, investments, life insurance and retirement products and services. ING is one of the largest Dutch IT employers and is part of the global ING Group, ranking no. 16 in the top 20 European Financial Institutions.
Trap-Neuter-Return is the humane and effective approach for stray and feral cats. Now in practice for decades in the US after being proven in Europe, scientific studies show that Trap-Neuter-Return improves the lives of feral cats, improves their relationships with the people who live near them, and decreases the size of colonies over time.
CASE STUDY: STARBUCKS KATHLEEN LEE 5 Above is the Boston Matrix. It shows the cash cows as the regular Starbucks line of Coffee’s, Latte’s and Frappacinos found at nearly every location.